Tuesday, August 25, 2009

a StepRep review from Carol Hillson's / Impact By Design blog

more good press in a roundup of tools for Social Media Marketing (SMM):

impact by design: "I LOVE this tool! What I love about it it's free, easy to use and very robust - you can REALLY manage your reputation, not just monitor it. I also love how I found it – I didn't! It found me. I tweeted about some of the other reputation management tools I had looked at, and StepRep tweeted me and invited me to check them out. Now that's SMM at its best! I investigated and I'm really happy I did. It's a GREAT tool. Go and see for yourself!"

Monday, August 24, 2009

Canpages Bets On Social Recommendations, Buys GigPark

Canpages continues its acquisitions...

Canpages Bets On Social Recommendations, Buys GigPark

Jacob Nielsen in 1999: "Reputation Managers are Happening"

An interesting look back to some predictions and pontification about the nature of the customer's experience on the future internet...

Reputation replaces image as the way to build a company, product, or brand position. This is partly because you can't establish an empty, slogan-based brand through mass marketing when there's no mass media. Also, reputation becomes more salient in the virtual world where it can be stored and aggregated.
...
In the virtual world, you win by being good: Automation reduces the benefits of scale, the Internet equalizes distribution, and reputation follows from quality rather than incessantly repeated slogans.
Reputation Managers are Happening (Alertbox Sept. 1999)


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and this summary and predictions from 2004 on the Future of Reputation on the web:

I see reputation managers as core to the success of the Web. As we get more sites, more content, and more services online, users need a way to learn what is credible and useful. Quality assessments must become an explicit component of most Web user interfaces. It is not sufficient to list millions of items for sale and leave it to the user to determine what they need. Everybody is not equal.
Undoing the Industrial Revolution (Jakob Nielsen's Alertbox)


Thursday, August 20, 2009

StepRep mentioned in: 6 steps to controlling brand buzz on review sites - iMediaConnection.com

6 steps to controlling brand buzz on review sites - iMediaConnection.com

Another newer tool for monitoring and combating negative online buzz is called StepRep, notes Brandon Fishman, president of interactive marketing agency Internet Marketing Inc. An online reputation management tool, StepRep is designed not only to monitor your results but also to enable you to combat criticism from one central location. StepRep also monitors social platforms like Twitter and Facebook for negative chatter. After all, while many companies are turning to social networks to promote their products and services, this strategy opens them up to a lot of potential criticism.

"Oftentimes, by the time you become aware of negative press, the damage has already been done," Fishman says. "The longer you allow any negative press to anchor itself into a search result for your brand name, the more difficult it will be to move down the road. StepRep allows 100 percent real-time monitoring so you can quickly react and respond to any negative buzz associating your business."


If John Wanamaker were alive today… « StepRep Blog – Online Reputation Management

If John Wanamaker were alive today… « StepRep Blog – Online Reputation Management

Tuesday, August 18, 2009

VendAsta's AsyncTools gets props on the Google App Engine Blog

"but the ability to execute multiple queries in parallel can substantially reduce the render time for a page where you need to execute multiple independent queries."

Query the App Engine datastore in parallel with asynctools

Written by a group of engineers at Vendasta, asynctools is a rather nifty toolkit that allows you to execute datastore queries in parallel in the Python runtime. The interface is slightly more involved than using standard queries, but the ability to execute multiple queries in parallel can substantially reduce the render time for a page where you need to execute multiple independent queries.

Jason Collins has written a detailed article about how and why they wrote asynctools, which can be found here.